Ways to Improve E-mail Marketing
In the age of social media and instant messaging programs, e-mail may seem like an outdated way to prepare and send a message. However, it is still effective in marketing applications. A 2016 survey...
View ArticleMeasuring Marcom Efforts
Tracking the results of your Marketing Communication (marcom) program is as important as planning and implementing your program. Marcom metrics yield tangible information on how audiences react to and...
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